News: Mah Sing celebrates diversity with the launch of its very first National Day video

Aug 30, 2019

The National Day video is in conjunction with Mah Sing’s Silver Jubilee, featuring a diverse cast of multi-ethnic employees with a wide range of interests.

Echoing Malaysia’s 62nd National Day emphasis on celebrating unity, diversity, and patriotism, Mah Sing Group Berhad (Mah Sing) has launched its very first National Day video to best highlight Malaysia as a multi-ethnic and multi-cultural nation – in conjunction with its Silver Jubilee, which marks Mah Sing’s 25th year anniversary as a leading property developer in Malaysia.

Mah Sing’s Chief Executive Officer, Datuk Ho Hon Sang said, “We are extremely excited to unveil Mah Sing’s very first National Day video, which will also be in conjunction with our Malaysia Day celebrations, whereby we featured our own employees as the cast members come from diverse and multi-ethnic backgrounds. The main objective of the video is to promote inclusiveness and diversity amongst our society, which is in line with our upcoming 62nd National Day’s theme, ‘Love Our Malaysia: A Clean Malaysia’ as Malaysia is a melting pot of races, faces, and ages. Beyond that, we dived into some of the common misconception of what a Malaysian typically looks like in this brand new National Day video and to encourage Malaysians to not judge a fellow Malaysian by their appearance – to look beyond the surface.”

“Another unique concept of the video is that we incorporated existing polling features available on social media for a more interactive experience for viewers. The video consists of a series of questions in the poll, adding an engagement feature and allowing viewers to interact with our cast members. We hope this will bring to life the concept of ‘Don’t Judge a Book by its Cover’,” he added.

The hashtag for the video is #BeyondMYSurface – whereby the letters ‘MY’ represents Malaysia, which essentially refers to looking beyond the Malaysian surface. To view the video, which was released on 17th August 2019 on Mah Sing’s Facebook channel, please use the following link: https://www.facebook.com/mahsing/videos/727293221049560/. Since its inception, the video has garnered approximately 113,000 views and 4,200 likes.

With the polling feature in the video, viewers are asked to guess the cast members at the beginning of the video. Concurrently, a Microsite, which is an extension of the video, was also unveiled to enable viewers to learn more about the cast members background, as well as an insight on the Group’s overall business structure. Viewers will also be able to watch exclusive behind-the-scenes footage of the making of the video with a fun and exciting bloopers video on the microsite.

“The video was definitely well-received by the public on the back of its unique concept and features, which was aimed to promote inclusivity and diversity. In line with our tagline, ‘Reinvent Spaces. Enhance Life,’ Mah Sing will continue to embrace innovative ideas and introduce a lot of new initiatives to improve our brand presence, product offerings and business processes as innovation is the key to success and longevity,” Mah Sing’s Founder and Group Managing Director, Tan Sri Dato’ Sri Leong Hoy Kum explained.

He added, “2019 also marks Mah Sing’s 25th anniversary since our inception. There is much to celebrate as we have reinvented work, reinvented care, reinvented fun, reinvented affordability and most importantly reinvented spaces. We are committed to continue in inventing sustainable future living that enhances quality of life. We want to create more value and build ourselves as a sustainable brand in the next 25 years and more!”

Celebrating 62nd National Day with the Lock and Win Campaign

This year, Mah Sing is celebrating the 62nd National Day with the ‘Lock and Win Campaign,’ an initiative that rewards buyers from RM2,000,000 worth of prizes when buyers purchase from a selection of the Group’s homes and commercial spaces nationwide.

The “Lock and Win” campaign, which commences from 19 July 2019, is open to all Mah Sing purchasers who have successfully booked their respective properties within March 1 2019 to 31 December 2019. It is also running concurrently with the “Refer N’Reward (RnR)” Campaign, which began in 1 July 2019.

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Golden Chua
Real Estate Negotiator
REN: 21933
Full Homes Realty Sdn. Bhd.
goldenchua88@gmail.com
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